The BridgeMail System saves time, money, and
relationships by making it simple to manage your corporate-wide email
marketing operations. The system is a hosted platform
consisting of a tightly integrated suite of software applications that
instantly turns direct email communications into a core competency
for our customers. No other direct email communication tool
offers the publishing, data management, reporting, analysis, security, and
workgroup management of BridgeMail Systems.
The platform is built on J2EE technology to provide our
customers with a reliably strong enterprise grade solution that can
conform to existing business processes, adapt to strategic changes, and
integrate with legacy databases.
Our customers use BridgeMail System
to:
Remove chaos, redundancy, administrative burdens, and
waste with simple html email publishing tools & multiple account set ups.
Publish high quality, consistent html messages in
less than 20 minutes.
Capture respondents' response and demographic data to
build upon user profiles and construct predictive models.
Measure product acceptance by demographic profile.
Manage list and campaign data across all users and work
groups.
Aid in decision making about product marketing and
e-communications strategies
Set up work groups across the enterprise, partners,
vendors, and customers.
Enforce business rules related to direct email
communications.
View
BridgeMail System Features .pdf
Anytime Anywhere Access
Workgoup Management & Collaboration
Central Security Controls
Central List Management
Central Campaign Management
Corporate-Wide Reporting & Analytics
Publishing
Forms & Surveys
Our web based application allows users to access their
work anytime from anywhere. Team members in different locations can
make contributions at any hour without
compromise to data security or danger to overwriting others' work.
Our menu driven data sharing and privilege controls
allow group administrators to easily add internal and external players to
eliminate workgroups' task redundancy and ensure team members are working
with the most up-to-date materials and list data.
Custom roles can be created to allow specific access
rights to players in order to emulate your business processes and security
policies in an easily managed online environment.
Use this feature to allow collaboration between
different functional areas, remote users, and external players. Your
result will be process and cost optimization.
More on
Workgroup Management
The system provides digital certificating, activity
logs, event-triggered email notifications, and multi-tiered access to
tighten security as it distributes access to data and work areas across
and outside of the enterprise.
Our centralized privilege and multi-level access
controls give our customers the confidence they need to extricate
themselves from technology and process redundancies associated with legacy
control systems.
More on security
Lists are managed, maintained, and shared via your
central data hub to ensure response data from all company campaigns,
uploads, and hygiene scrubs are propagated to all list users in real-time.
This feature also allows List Managers to enforce business rules by
toggling access to shared lists.
No more "Oh my gosh, do I have the latest list and user
data? Users are always assured they're working with list data that
is current to that moment in time.
Standard List Management Features include:
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Custom field layouts
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.txt, .csv and ODBC upload
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Unsubscribe handling and reporting
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List deduplication
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Bad address reporting
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Bounce reports, export, and deletions
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Removes
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File appends
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List Sharing & Access Controls
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Segmentation by
Demographics, Response History, Recency & Frequency, and Open counts.
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Export user lists by
Response Activity, List Name, and Bounce type.
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View frequency of transmissions to lists.
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Opt-in acquisition forms and subscriber confirmation
web pages.
Central campaign management allows administrators and
executive management to view the content and results of campaigns across
the company. In addition, administrators may share campaign creative
with channel partners,
vendors, customers, and other work groups. This means alterations to
message content may be propagated immediately to all system users.
Management can view
real-time response data across all campaigns by calendar month or 30-Day
date range. Managers use this feature to quickly see what
demographics are most responsive to product offers, which lists perform
the best, conduct offer tests, and measure the effects of message
frequency on response. In turn, managers can make intelligent
decisions on a variety of critical issues such as: validity of target
markets, list procurement, product features, and contact frequency.
Standard reporting
includes the following:
-
Campaign counts for
Opens, Sent, and Clicks.
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Mailing frequency by
List.
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Listings by specific
offer response
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Segmentation reports by
Demographics, Response History, Recency & Frequency, and Open activity.
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Subscriber stats - new,
removed, unsubscribed, net growth.
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Sort reports by any date
range up to 30 Days or Calendar Month.
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Advanced Analytics -
breakdown of responsiveness by file attribute.
View an
analytic report
Front line managers and creative personnel use this
feature to prepare rich html and simple text messages in minutes.
System publishers may use a variety of HTML templates or upload their own
custom HTML into the system. Either way, all response data is
tracked and analyzed by the system.Publishing
highly professional looking e-communications content on our system can
take as little as 5 minutes.
Our publishing tool includes:
-
18
Templates for EZ HTML and text messaging
-
Graphics
collateral storage facility
-
HTML
editor
-
Preview
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Response-Based Publishing
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Custom
link identification
-
Campaign
sharing
Response-Based Publishing:
This feature of our publishing tool allows marketers to pre-program
messages based on user responses. The tool is implemented in many
ways by our customers. It provides automatic reminder messages web
seminar registrants, notification that it's time to re-purchase a
non-durable good, and "special thank you's" for responding to advertisers
product messages.
View
an HTML email created with our Publisher.
Use our forms and survey facility into your website and
emails to update user records and conduct research. User response
data is automatically integrated into the database you specify.
Customers use this application to:
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Capture demographic data for thinly populated databases
-
Perform registrations for events and lists
-
Inquire about any user preference
-
Set meeting times for industry events
-
Quickly populate respondents into their database for
immediate follow up.
View an example of
a form via our 30 Day Trial Offer
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